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    maybe it's a random sample survey?..., 2008-01-04 23:06:31 | Main | The Party of Personal Responsibility..., 2008-01-07 14:57:06

    change? I'll bring it on, it's already been broughten:

    Romney and Clinton seem to have filled in the same madlib about how they're experienced change-makers, which is curious, if you've already brought the change and people still want the change maybe you haven't been bringing it very well. My advice is to borrow more liberally from toothpaste marketing, and toss in a "now with extra" near the end of the ad to communicate how your own trusted brand of change has changed for the better.

    And if you watch the Romney bit through to McCain's flip-flopper barb you might enjoy this example of McCain's own subliminal change marketing. McCain: the new and exciting stage certified brand of experienced change the press trusts.


:: posted by buermann @ 2008-01-06 12:04:44 CST | link





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